MHESI-NXPO, in partnership with the College of Art, Media and Technology (CAMT) of Chiang Mai University and Nakhon Ratchasima Rajabhat University, held a training workshop on digital content for SMEs in Northeastern Thailand on 13-14 July 2024 at AisanA Hotel Korat in Nakhon Ratchasima. The workshop aimed to enhance skills in business and digital content creation, empowering SMEs to leverage MHESI’s mechanisms and new technologies such as generative AI to highlight key features of their products and services.
During the training, participants were introduced to new business skills and knowledge, such as the Business Model Canvas (BMC), generative AI, and techniques for creating content that presents the uniqueness of their products and services. These skills will help increase their competitiveness.
This workshop was part of a project to promote creative media industries and soft power in Thailand. The project aims to enhance content creator skills for SMEs in four regions of Thailand: the North, Central, South, and Northeast. Some of the works created by participants will be selected for the Creative Content Accelerator Program and turned into short films, video clips, webtoons, and games for public distribution.
