MHESI-NXPO, in collaboration with the College of Art, Media and Technology (CAMT) of Chiang Mai University, hosted a a training workshop on digital content for enterprises in the northern region on 29-30 June 2024 at CAMT in Chiang Mai. Attended by 35 participants, the workshop was part of a project to promote creative media industries and soft power. It covered topics such as using generative AI technology to create brand visibility online, marketing tools, finding customers, identifying key features of products and services using AI, and content creation. The training emphasized hands-on learning, with guidance provided by instructors.
At the closing session, Lieutenant Dr. Tanakrit Ekkayokkaya, Deputy CEO of the Thai Media Fund and Chairman of the MHESI Program to Promote Creative Media Industries and Soft Power, gave closing remarks. He encouraged participants to use the new tools learned from this workshop in their businesses to reduce costs, enhance the value of their products and services, expand marketing channels, and increase the visibility of local products in online markets.
This workshop will be organized throughout July and August for enterprises across all four regions of Thailand: the North, Central, South, and Northeast.
