On 3-4 August 2024, MHESI-NXPO, in collaboration with the College of Art, Media and Technology (CAMT) of Chiang Mai University, hosted a Smart Creative Contents workshop for SMEs in Central and Eastern Thailand. Held at Eastern Grand Palace Hotel Pattaya in Chonburi, the workshop aimed to enhance business and digital content creation skills, empowering SMEs to utilize new technologies for promoting their products and services. In addition to participants from SMEs, the event welcomed distinguished guests, including Dr. Tanakrit Ekkayokkaya, Deputy CEO of the Thai Media Fund, and representatives from the Office of Small and Medium Enterprise Promotion, Burapha University, and the National Institute of Development Administration (NIDA).
The workshop introduced participants to innovative tools designed to improve business competitiveness. These included storytelling canvas, generative AI technologies such as ChatGPT, Microsoft Copilot, CANVA and AI avatar and voice cloning services. Techniques for creating digital contents that effectively highlight key features of products and services were also covered.
Dr. Tanakrit Ekkayokkaya, who also serves as Chairman of the MHESI Program to Promote Creative Media Industries and Soft Power, emphasized the significant benefits SMEs can gain from applying these new skills and tools. These benefits include cost reduction, market expansion and enhanced networking opportunities. This workshop was part of a project to promote creative media industries and soft power in Thailand. The project aims to improve content creator skills for SMEs across four regions of Thailand: the North, Central, South, and Northeast. Selected works created by participants will be featured in the Creative Content Accelerator Program and developed into short films, video clips, webtoons, and games for public distribution.
